Objective:

To produce high-quality branding and lifestyle content that blends product integration with adventurous experiences for KIF’s website, social media, and marketing efforts. This collaboration will enhance brand consistency, elevate attention to detail, and strengthen KIF’s connection with its audience.

Concept:

I propose to evolve KIF’s creative direction by integrating more consistent real-life adventures with your products, highlighting the brand’s core values of exploration and fun. This will deepen your brand’s narrative and improve its visual storytelling across platforms. This collaboration can range from full creative direction to project-based work, depending on your needs.

Content Themes:

• Travel

• Roadtrip

• Backpacking

• Mountain Biking

• Bouldering

• Snowboarding

These adventures will serve as authentic backdrops for product integration, showcasing the versatility and durability of KIF’s gear.

Deliverables:

1. Film Photography (with KIFCAM or other)

   • Casual, intentional moments that feel genuine and raw, capturing the brand lifestyle and products in real-world, travel-driven settings.

2. Digital Photography

   • High-quality images for KIF’s website and marketing materials, highlighting both product and lifestyle scenes.

3. Video Production & Editing

   • Lifestyle Edits: Video production for social or campaigns, showcasing lifestyle and products in use.

   • Montage Edits: Combining photography with video to create engaging content for digital platforms.

Approach:

• Full Creative Direction: Oversee all visual content, creating a cohesive and integrated brand presence across website, social media, and marketing channels.

• Project-to-Project Collaboration: Focus on individual campaigns, product launches, or seasonal content, providing flexibility while ensuring alignment with the brand’s goals.

Timeline:

Project timelines can vary based on scope. For ongoing creative direction, we can establish a phased timeline. For individual projects, typical turnaround time is 2-4 weeks from concept to final delivery.

Next Steps:

I’d love to discuss how we can bring KIF’s brand vision to life. Please let me know if you are interested or have any further ideas for collaborating. I’m happy to set up a time for a meeting in the near future!

Contact Information:
Jared Nelson
jared@compcollective.com
(309)846-0587
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